Kibble was developed for human convenience, not with our cats' and dogs' health in mind. How can something that has a shelf life of 20 years be considered food? Do those hard, dry pellets even look like food??

Grain is usually the main ingredient in kibble, which dogs and cats can not digest. They don't produce Amylase, the enzyme that breaks down carbohydrates, and this puts stress on the pancreas, leading to pancreatitis. Even more dangerous, recent grain-free kibble has replaced grain with legumes, another ingredients cats and dogs were never meant to eat and has been linked to heart disease in dogs.

Kibble is cooked, often at 300º, which causes at least 50% nutrient loss in meats and vegetables. Cooking food destroys natural enzymes as well as the good, beneficial bacteria found naturally in raw foods. Just like humans, dogs and cats need natural probiotics.

Only humans need to cook meat to process harmful bacteria. Dogs and cats are hunters and dogs are scavengers. They maintain extremely short digestive tracts and highly acidic stomachs which do not allow bacteria time to multiply to significant levels.

Rebel Raw makes nutrient rich, whole food meals for cats and dogs. Our food is raw, easily digestible with the most bioavailable nutrients for cats and dogs, the way nature intended.

Dr. Doug Knueven, DVM created a great video to illustrate the absurdity of kibble and puts it this way:

"What would you think if you went to your doctor, and he talked about the people chow aisle? And he said this is all that you need to eat for the rest of your life, and this is going to be so easy cause you can bypass the fruits, vegetables, and fresh meats. Just go to the people chow aisle, and pick out your favorite flavor. For breakfast take a scoop of people chow and eat it, for lunch take a scoop of people chow and eat it, for the rest of your life. Do you think you could get all the nutrition that you need out of a bag of people chow? Everyone sees how ridiculous that is, and how is it any less ridiculous for pets?"